We can. De Facto Digital runs paid acquisition exclusively for personal injury law firms — and every dollar we spend is traceable back to a signed case.
From the very beginning they were transparent and helped us analyze our agency and marketing efforts. The analysis was very detailed and they gave us an action plan moving forward. I would recommend them to any personal injury firm.
De Facto Digital provided us with an objective fact-based review of our internet presence which proved to be invaluable. All of the companies who contacted us had a vested interest in the outcome. De Facto did not.
They gave us great advice that has helped guide us towards a more effective digital marketing plan. I feel very confident that De Facto gave us all the facts and customized their recommendations for our firm’s specific needs.
Their independent 3rd party audit truly armed us with the knowledge we needed to intelligently talk to our website provider about adjustments we needed to implement. Definitely worth giving them a call.
My law firm spends a mini fortune every month on SEO. Because John and team were not trying to sell me any products, I could trust what they had to say. I will continue to rely on their unbiased analysis.
They analyzed my current agency’s work and gave an honest assessment — the good and the bad. They equipped me with the knowledge to keep my agency accountable. These guys are the real deal.
The legal marketing industry has a dirty secret: most PI firms can’t prove their agency is getting them cases. Here’s why — and what to do about it.
The average PI firm spending on digital marketing pays somewhere between $10,000 and $25,000 per month to their agency. Over three years — which is roughly how long these relationships tend to last before the frustration becomes undeniable — that’s $360,000 to $900,000.
Now ask yourself: could your agency sit across the table from you today and prove, dollar for dollar, which cases came from their marketing?
Not leads. Not calls. Not impressions or clicks or sessions or any of the other numbers that fill up a monthly report. Cases. Signed retainers. Revenue.
“If the answer is no — and for most firms, it is — then you don’t have a marketing partner. You have a subscription.”
And like most subscriptions, it keeps renewing long after you’ve forgotten why you signed up. Twenty thousand dollars a month deserves more than a report. It deserves proof.
The monthly report is full of numbers — impressions, clicks, sessions, quality scores, graphs trending upward. It is designed to look like evidence. It is not evidence. It is a curated selection of metrics that are easy to present and impossible to argue with, because none of them answer the only question that matters: how many cases did this produce?
Your call data — the recordings, the hang-ups, the leads who called three times before someone picked up — lives in platforms your agency controls. The data belongs to your firm. But your agency decides what you see, when you see it, and how it’s framed. That’s not a reporting policy. That’s a gate.
Marketing Efficiency Ratio: total case revenue divided by total marketing spend. Most agencies don’t report it. The ones who know what it is understand exactly why it’s dangerous to them — it’s a number that tells you whether the relationship is working, and it can’t be dressed up with graphs.
A firm generating 90 qualified calls at 28% conversion signs 25 cases. Move that rate to 45% — through better intake, faster response, a CRM that actually works — and the same 90 calls produce 40 cases. Fifteen additional cases. No new ad spend.
Who owns your accounts? Can you access your own data directly — not through a report, not by submitting a request? What happens if you bring in a third party to audit the work? If the answer involves any version of “we don’t allow that,” ask yourself why.
Stay small, stay focused, give every firm the attention it takes to move the needle in a competitive PI market.
Full attention, always. John and Kyle are on every account every week. Not a team lead — the founders.
One firm per market. We don’t run competing firms in the same geography. Your budget isn’t working against another client.
Month-to-month. No lock-in. We earn your business every month with results traceable to signed cases.
Many of the largest legal marketing agencies in the country have sold to private equity. It’s not good for your firm, your case acquisition, or your position against your competition — and here’s exactly what happened.
These agencies spent years collecting your retainer payments. They took that capital, reinvested it into their own marketing and growth, built up a client roster, and then sold the entire operation — including your account — to a private equity firm that has never run a PI campaign, doesn’t know the difference between a soft tissue case and a catastrophic injury, and has no idea what it actually takes to compete in your market.
What you’re left with is an account managed by people who inherited you as a line item in a portfolio acquisition. The founder who sold you is gone. The strategy is templated. The team executing your campaigns today is working from a playbook written for a hundred different verticals — and PI is just one of them.
De Facto Digital was built as the alternative. No investors. No rollup. No offshore execution. John and Kyle run every account — directly, every week. Your retainer pays for the work, not for a management layer that exists to absorb your frustration before it reaches someone who can actually fix something.