The De Facto Personal Injury Podcast.
Straight talk on what’s actually working in PI digital marketing — with the industry experts, legal tech founders, and attorneys who are building what’s next. Hosted by John Schroeder and Kyle Sheldon.
How AI is transforming mass tort case management, why traditional CRMs fall short, and the future of access to capital in legal tech.
Why generic AI tools fail at legal content, the importance of multi-channel marketing, and how personalization is reshaping SEO and ads for law firms.
Why empathetic human chat outperforms AI bots, how response time impacts LSA rankings, and data-driven insights on SEO vs. PPC vs. LSA lead quality.
Why cost-per-lead is a broken metric for PI firms, how to calculate Marketing Efficiency Ratio, and what accountability in legal marketing actually looks like.
Building an SEO moat in PI, the role of brand authority, and why content alone isn’t enough to win in competitive markets.
Why most firms are leaving LSA leads on the table, the review velocity game, and how to actually manage your Google Screened profile.
How private equity is reshaping legal marketing agencies, why that’s bad for PI firms, and what to look for when vetting a marketing partner.
The origin story: 12 years in PI marketing, what we saw going wrong at large agencies, and the case for a 20-client cap.