We run Google Ads, LSAs, SEO, and Google Business Profile for PI firms — and we tell you exactly how many cases you signed and what each one cost. Not impressions. Cases.
Learn to make people stop scrolling before you pay to interrupt them. Every dollar you spend is an investment in your firm, your cases, your future. When your marketing works, you sign better cases. When you sign better cases, you help more people.
That means following every dollar spent and determining whether it led to a signed case. Not impressions. Not clicks. Not leads. Cases. That's the gap De Facto closes.
Most agencies aren't malicious. They're just not watching.
SEO campaigns run on autopilot — AI-generated content, bulk link acquisition, no one checking whether any of it maps to actual search intent or firm revenue. Google Ads accounts get handed to automation because it's easier, and automation optimizes for Google's goals, not yours. LSAs get set up once and forgotten. GBP profiles go stale while competitors collect reviews and climb the Map Pack.
The failure mode is almost always the same: a strategy gets pitched, a campaign gets launched, and then nobody's minding the store. When attention does exist, it flows to the marquee clients — the ones with the biggest retainers and the loudest voices. Everyone else gets leftover bandwidth.
Digital marketing isn't a line item. It has to be managed every day — because your competitors are. Visibility without conviction doesn't convert. It's not just wasted budget. It's the cases you never got.
You don't get an account manager in another country. You get Kyle and John. Every channel managed, every dollar tracked to a signed case. That's the only number that matters.
Of law firms have an actual SEO strategy. The rest have tactics. That gap is an opportunity — and it's available in almost every market we work in.
Done right, paid search is an express lane to high-value cases. Done lazily, automation funnels money to Google and starves you. Google Ads put you in front of high-intent users the moment they search. They give you precision control over spend, targeting, and timing — and deliver data that improves every other channel. The problem: most agencies hand control to Google's automation. Your account, your keyword selection, your budget — all optimized for Google's revenue, not yours. Someone has to be watching. That someone is us.
LSAs sit above Google Ads and organic results. First position. Pay-per-lead, not per click. Google Screened badge built in. One tap to call from mobile or voice search. If you're not running LSAs, you're handing the top of the page to someone else. When configured correctly they deliver pay-per-lead at a cost structure no other channel can match. When configured wrong, they eat budget and produce nothing.
SEO is the highest-margin channel in PI marketing — when it works. The top organic result captures 27.6% of clicks. Positions two and three take another 48.5%. Less than 1% of users reach page two. In a winner-take-all environment, "good enough" equals failure. Unlike paid ads, SEO compounds. Once the engine is running, results scale without scaling costs. It's not a transaction — it's infrastructure.
When someone searches "personal injury lawyer near me," your GBP shows up before your website. It's the Local Map Pack — and it reaches ready-to-call users first. Reviews build trust instantly. An optimized profile improves local SEO across the board. It costs nothing and competes with channels you're paying for. If your GBP isn't showing up — or isn't optimized — you're leaving cases on the table.
Every engagement starts with a full audit of your current marketing — what you're spending, what's working, what's bleeding. You see the real picture before we touch anything.
We configure the channels that fit your firm — market, practice area, case types. Not every firm needs every channel. We tell you what makes sense and why.
We manage execution. Google Ads, LSAs, SEO, GBP — all running, all optimizing. You're not managing an agency's deliverables. We just handle it.
Every month: how many cases you signed, which channel produced them, and what each case cost. One number. Clear accountability.
We start with a free audit of your current marketing stack — no pitch, no deck. Just a clear picture of what's working and what's not. If it makes sense to work together, we'll talk about that next.